Mapping of Brightcove Interactivity Events to Google Analytics Events

This topic outlines how Brightcove Interactivity events are mapped to Google Analytics events.

For information on the Brightcove Interactivity Tracking Events, see Brightcove Interactivity Video Tracking Events.

G/A Custom Vars

We're setting the following custom vars at the page-scope to be associated with all events.

Slot 1 = Video Source (youtube url, or other video source url)

Slot 2 = UserId

Slot 3 = UserName

G/A Event for QUIZ

We're capturing the Answer event.

Category = "Brightcove Interactivity - [Project Title]"

Action = "Quiz - Correct | Incorrect"

Label = "[Question Text]"

G/A Event for LINK

We're defining LINK as anything that trigger sanother webpage to be loaded. This may be a user click, or it may be an automatic page load triggered by a Quiz answer.

Category = "Brightcove Interactivity - [Project Title]"

Action = "Link"

Label = "[url]"

G/A Event for NAVIGATION

We're defining NAVIGATION as anything that triggers a seek in the video (excluding a user click on the timeline). This may be a user click, or it may be an automatic seek triggered by a Quiz answer.

Category = "Brightcove Interactivity - [Project Title]"

Action = "Navigation"

Label = "[seek time] | Chapter: [chapter id]"