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    Mapping of Brightcove Interactivity Events to Google Analytics Events

    This topic outlines how Brightcove Interactivity events are mapped to Google Analytics events.

    For information on the Brightcove Interactivity Tracking Events, see Brightcove Interactivity Video Tracking Events.

    G/A Custom Vars

    We're setting the following custom vars at the page-scope to be associated with all events.

    Slot 1 = Video Source (youtube url, or other video source url)

    Slot 2 = UserId

    Slot 3 = UserName

    G/A Event for QUIZ

    We're capturing the Answer event.

    Category = "Brightcove Interactivity - [Project Title]"

    Action = "Quiz - Correct | Incorrect"

    Label = "[Question Text]"

    G/A Event for LINK

    We're defining LINK as anything that trigger sanother webpage to be loaded. This may be a user click, or it may be an automatic page load triggered by a Quiz answer.

    Category = "Brightcove Interactivity - [Project Title]"

    Action = "Link"

    Label = "[url]"

    G/A Event for NAVIGATION

    We're defining NAVIGATION as anything that triggers a seek in the video (excluding a user click on the timeline). This may be a user click, or it may be an automatic seek triggered by a Quiz answer.

    Category = "Brightcove Interactivity - [Project Title]"

    Action = "Navigation"

    Label = "[seek time] | Chapter: [chapter id]"


    Page last updated on 20 Sep 2022